Key Factors Influencing Student Satisfaction Related to Recruitment and Retention 1
نویسندگان
چکیده
In order to attract and retain students, universities must identify and meet student expectations. This article examines which aspects of a student’s educational experience are more important in influencing student satisfaction. The findings show that ‘‘student centeredness,’’ ‘‘campus climate,’’ and ‘‘instructional effectiveness,’’ have a strong impact on how satisfied a student is with his/her overall educational experience. The results also suggest that recruitment strategies may require emphasizing different aspects of a student’s educational experience than retention strategies. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-342-9678. E-mail address: Website: E 2001 by The Haworth Press, Inc. All rights reserved.]
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